Varsha Neelamma A M

Community & Content Strategist | Digital Marketing Specialist

LinkedIn | X

About

Highly analytical and creative professional with a proven track record in community management, content strategy, and digital marketing, adept at driving engagement and measurable impact for diverse organizations. Leveraged strong research and communication skills to develop impactful campaigns and optimize online presence, consistently exceeding performance targets. Seeking to apply expertise in a dynamic role focused on strategic content development and community growth.

Work Experience

Campaigns Member

Make A Difference

Dec 2021 - Mar 2023

Bengaluru, Karnataka, IN

Designed and managed impactful city and national campaigns, enhancing organizational reach and engagement through strategic content and social media.

  • Designed and executed impactful campaigns for both city-wide and national projects, aligning with organizational objectives and amplifying reach.
  • Managed and optimized social media presence for MAD-Bengaluru, creating engaging posts and ideating content that significantly improved audience reach.
  • Served as a dedicated content writer for the Bangalore team, producing compelling narratives and communications materials.

Bangalore Fellow, Management, DaanUtsav2022

Bhumi

May 2022 - Nov 2022

Bengaluru, Karnataka, IN

Led event management and volunteer coordination for DaanUtsav2022, ensuring successful execution and community engagement for a major city-wide initiative.

  • Monitored and documented 15+ Daan Utsav events across the city, ensuring successful execution and comprehensive reporting.
  • Organized and facilitated volunteer meetings, supporting numerous individuals and organizations in developing their DaanUtsav participation plans.
  • Managed detailed task lists and coordinated follow-ups, ensuring proper execution and timely completion of all event-related activities.
  • Developed and implemented social media strategies, digital content, and creative assets for effective event pitching and promotion.

Research Analyst

Hakkachi Paali

Feb 2022 - Sep 2022

Mumbai, Maharashtra, IN

Conducted critical research for a non-profit project to inform the development of a menstrual health policy for Mumbai.

  • Executed in-depth research for a non-profit initiative, identifying critical loopholes and gaps in India's existing menstrual programs to inform policy development.
  • Contributed significantly to the social media team by developing content strategies and ideation for public awareness campaigns.
  • Synthesized complex research findings into actionable insights, directly contributing to the foundational framework of a new menstrual health policy.

SEO Technical Content Writer

CodeSpeedy Technology Private Limited

Dec 2021 - May 2022

Bengaluru, Karnataka, IN

Optimized web content using SEO best practices to enhance traffic and measure performance for CodeSpeedy Technology.

  • Applied advanced SEO best practices to content, significantly improving web traffic and enhancing overall content performance.
  • Analyzed content performance metrics to refine strategies, ensuring continuous optimization and increased online visibility.
  • Produced high-quality technical content, demonstrating expertise in SEO and contributing directly to the company's digital footprint.
  • Showcased published work at https://www.codespeedy.com/author/varshamadalah/ to demonstrate proven content and SEO capabilities.

Education

High School Education

Lions Institutions

97.12%

S.Kodagu, Karnataka, IN

Computer Science and Engineering

Dayananda Sagar College of Engineering

9.2/10

Aug 2018 - Jul 2022

Bengaluru, Karnataka, IN

Pre-University

Alva's College of Education

95%

Jun 2016 - Mar 2018

Moodbidri, Karnataka, IN

Volunteer

Content Writer & Volunteer

Bhumi

Feb 2020 - Jul 2021

Bengaluru, Karnataka, IN

Contributed content and support to various initiatives, including building websites for NGOs and assisting with community outreach.

  • Authored content for websites of 7+ NGOs under Bhumi's Catalyze program, supporting their digital presence and mission.
  • Volunteered for the Covid-19 Helpline Processing Marathon, providing crucial support during a public health crisis.
  • Served as a Voice Contributor, recording audio books for the visually impaired, enhancing accessibility to literature.

Skills

Community Management

  • Community Management
  • Event Planning
  • Community Outreach
  • Documentation
  • MailChimp

Content & Digital Marketing

  • Social Media
  • Content Strategy
  • Content Writing
  • Search Engine Optimization (SEO)
  • Online Research
  • Digital Content
  • Creatives for Pitching

Communication & Leadership

  • Interpersonal Communication
  • Leadership
  • Follow Through Skills
  • Bridging Gaps

Interests

Creative Arts

  • Open Mics
  • Poets of Bangalore
  • Poems India Events